I have written and recorded a variety of award-winning advertising jingles for many businesses in a myriad of industries. (Example audio below)
Using a professional jingle in your audio/video advertising will dramatically increase consumer recall of your brand - and can convey personality and tone in a way that can never be achieved with spoken word alone.
The jingle creation process involves me working together with you to determine direction and a basic idea of the “vibe” you want to convey in the jingle. We'll talk about who your ideal customers are demographically, and what media platforms you will be using to reach those people. I'll then work out a stripped-down audio “sketch” for you to review and we'll discuss what you like and don't like about that initial idea. Sometimes this stage of the process goes back and forth through a couple of iterations before you are satisfied that we're headed down the creative path that's the best fit for your business. It's a collaborative process and it's a lot fun for me and my clients. You can choose to use a male or female voice for your project, and your jingle will be a one of a kind musical representation of your business.
- :30 second music bed with jingle vocal tag at the end
- :15 second music bed with jingle vocal tag at the end
- :15 second full sing jingle
- :30 second full sing jingle
- :60 second donut version with a sing open, blank middle with music bed for Voiceover, and a sing vocal end tag
- License in perpetuity to own it and use it wherever you'd like.…radio, TV, online, etc. It's yours once it's done.
I produce all these versions/lengths because you may need different elements for different types of ads on the radio, TV, online, video, etc.
Getting things just right takes a significant amount of time in writing, producing, recording and editing. Total project time table can vary depending on individual circumstances, but typically it's about a 3-4 week process from start to finish.
Your total investment for the package is $2500. This is typically paid in two installments. $1000 deposit to start full recording process (once we have worked together to determine direction and basic idea - there's no cost until you tell me we have the right idea and to move forward with full production), and then you'll pay the remaining $1500 upon completion of the project. At that time, I'll deliver you all the files above and the permanent ownership license.
Feel free to take a listen to examples of some of my jingle work below…
